UK Link Wheel Specialists
You may have heard a lot of hype around the latest "Link Wheels" and how a "Link Wheel" can help your SEO campaign. As the UK's leading supplier of Web 2.0 Link Wheels and Link Wheel services we aim to educate and serve our clients.
With a Web 2.0 Link Wheel (also known as a Social Media Link Wheel), you will receive a level of authority from the major search engines like Google, Yahoo and Bing. This method has been proven and the outcome is that you will receive a considerable amount of PR and Link Juice. Using a link wheel will boost both traffic and your search engine ranking position when used as part of a wider link building campaign.
Howie Schwartz, who is one of the original people to initiate the link wheel development has previously used backlink wheels as a SEO method for increasing search engine exposure.
Why and How does a Link Wheel work?
The back link wheel works by creating anywhere between 5 - 25 independent web 2.0 properties (depending on the link wheel service you choose), all with high Page Rank and authority, which then link to your site. Each of these independent link wheel sites (known as the "spokes") create a single link to it's neighbouring spoke which forms the inner link wheel.
The hub is "your site" or a specific page on your website that you are promoting with the link wheel and want to rank well.
Around each of the 5+ web 2.0 properties in the inner link wheel, there need to be a second "outer wheel" which we again add keyword optimised content too. The preferred method of creating the outer link wheel is using social bookmarking; however, article marketing, directory submissions and other link building options can be used. The below diagram, created by LinkWheelz, shows how the outer link wheel is formed around one of the spokes.
The link juice (or power) that is channeled down to your site comes with from the highly focused group of web 2.0 properties which are linking to your site. Each of the link wheel sites are carefully selected, with a domain Page Ranks of 5+, all focusing relevant and quality content to your page. The main purpose of these link wheels is to channel and pass an enormous amount of authority and trust on one keyword phrase at a time to your site. This will help to increase the SERP (Search Engine Ranking Position) of the site, for the specific phrase or keyword.
More Information about the Outer Link Wheels
The Outer link wheel can be a variety of different link building strategies. The most popular method is using social bookmarking sites and pinging your page. There are many other strategies such as article marketing, directory submissions, blog commenting, forum posting, direct link sourcing to name a few. However the Spoke is promoted the outer link wheel aims to build up the trust, authority and relevance of the Web 2.0 properties which can then pass its juice onto your "hub" site.
We keep talking about Web 2.0 Properties.. but what is a Web 2.0 Property?
"Web 2.0" refers to a specific type of website. They are known as the second generation of web development and web design (hence the Web 2.0 number). A Web 2.0 site facilitates information and data sharing and has a increased focus on user-centred design. Web 2.0 sites generally allow a user to create their own page which contains a wide range of different media, such as video, blogs, chat, photo's and images, music, wiki's, games, RSS, news and file sharing.
In simple terms it is a page on a 3rd party site that you can create as part of a bigger site. Examples of this are Facebook, Blogger, MySpace. All of these you are able to create a "mini-site" within a big site.